Best Twitter practices
January 9, 2018 0

Best Twitter Practices to Increase Engagement

Posted by:wimbmaster onJanuary 9, 2018

For those interested in strengthening their followership on Twitter, it’s important to familiarize with the top techniques that boost the engagement rate. Below is a brief summary:

Use Short and Precise Words

It is advisable for users to type between 80 and 110 characters in their tweets despite the platform giving an allowance of up to 280 characters (up from the previous 140 characters). This calls for the need to be wise with the choice of words used in the tweets.

Position of the Links

Just picture this, for every second, 9,123 tweets are posted on the social media platform. This is a great deal for readers who are often unable to completely go through all the tweets. Having this in mind, it’s advisable to post the links close at the beginning as it further promotes interactions.

Other Parameters to check include:

  • Links related to solution seeking content
  • Posting relevant links

Use of Practical/ Prompt Commands

It’s recommendable to incorporate call-to-action terms such as “sign up now”, “download” and “free trial” as they will definitely attract more traffic towards the content.

Eye-catching Posts and Picture

It is also important to emphasize the need to select the best photos for the tweets to be posted. Attention-grabbing images should give a good hint on the subject matter which results in increased engagement.

Use Direct Messaging to your Advantage

To motivate interaction especially between marketers and clients, it is crucial to utilize Direct Message (DM) for feedback. This is a quick way to assess the pros and cons of the post or brand.Notably, efforts geared towards customer satisfaction will be rewarded higher engagement rate.

Share your Tweets and Request for Retweets

It’s prudent to ‘spread’ the tweets among users to increase the engagement rate. Well, the retweeting bit becomes a challenge especially for large companies or groups- due to overwhelming engagement- but it should be understood that the more the number of retweets the higher the rate.

Be Real

There’s a reason why Twitter is one of the largest social platform – encompasses interaction of humans online- hence the need for a realistic approach. It’s on this basis that people are encouraged to reach out to the audience on a level ground.

This may involve gestures such as making jokes or sending memes to just cheer up the users and make the engagement as social as possible. It’s worthwhile to mention that most people lose followers due to superfluous personality’s that don’t clearly spell out their profile.

Make Use of Trendy Hashtags

Twitter users are also advised to use relevant hashtags that keep everyone talking. Furthermore, creative hashtags aid in directing more audience to the post thanks to the ‘hype’ surrounding them.

Identify the Peak Hours

It may sound like a tall order but it’s essential for users to establish the “on” and “off” peak of their clientele. This marketing strategy will assist in keeping track of periods with more views so as to bring more people onboard.

You may opt to choose one or more tricks that suit you best, but it’s for sure you tweeter engagement will increase drastically.

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